This listing is for a PDF reproduction of the September 1931 Woman's Institute Fashion Service booklet. Apparently they offered their own line of patterns during the 1930s, and this was a catalog of available fashions of their own, as well as other pattern company patterns. Issues of this magazine from the 1930s seem to be especially rare--the Woman's Institute declined in popularity over the 1930s and reduced the frequency of their publications.

This magazine was part of a body of publications produced by the Woman's Institute of Scranton, Pennsylvania and served as a supplement for the students of the sewing, millinery and cooking correspondence courses they offered. The instruction materials for those courses covered general garment construction, while the fashion service magazines offered a more specific, timely view of current fashions and how to make them. This extremely rare magazine is full of gorgeous illustrations by Alice Seipp, discussion of era fashions, and miscellaneous homemaking tips. They serve as a fascinating window into the every day life of the era.

This issue contains no actual patterns. It features the following:

Fall Modes of American Design
Individualizing the New Mode Editorial
Chic Fashions for Autumn Days
Fashionable Frocks Add Handwork
Brims Assume New Flares
Reflections in Milady's Mirror (styling and accessories editorial)
Making a Smart Wool Frock (assumes the reader has a pattern, but gives cutting and assembly instructions for an autumn dress)
Fall Modes of Becoming Lines
Giving the Bedroom Personality (home decorating tips)
The Fashion Choice for Youth
Easy Lessons in Dressmaking: Hand and Machine Made Plaits
Serving Family Meals Graciously
Advertisements
Prices of Patterns (would be helpful for dating McCall, Excella, Butterick, Pictorial Review)


This magazine is 20 scanned pages. The document has been digitized in full color to preserve the fine details of the illustrations and text, though the pages do show the age related wear and occasional flaws of the original. This magazine would be of interest to the collector, the vintage inspired sewist and the fashion historian.

This item will be available for instant download as soon as payment is received.

The fine print and terms of use: Purchasing this book represents agreement that the buyer will use this book for personal use only, not for reproduction or resale in whole or in part. The original, rare book is in the public domain; however, this restored and revised edition has been created from my personal collection and is protected by copyright. Buyers are encouraged to use and print these images for personal use (such as scrapbooking, collage art, mixed media, digital collage) but they can NOT be resold as collage sheets, clip art or image downloads.