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The Ritual of Sakura

The Ritual of Sakura

The Power of Joy

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New Limited Edition

The Ritual of Yozakura

New Limited Edition

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The Iconic Collection

The Iconic Collection

Explore a World of Fragrance

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New Scent: White Basil

Private Collection

New Scent: White Basil

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Exclusively for Members

Your Gift This Month

The Savage Garden kitchen set with hand wash and balm is yours for free when you spend £45 or more.*

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Are You Sabotaging Your Joy?Find Out
A Skin Routine for Your BodyTry it
The Secret to Living LongerFind Out
Delicious Yuzu Panna CottaMake it
The Ritual of Sakura Gift Set LShop Now
Value PacksShop Now
Classic Home SetsShop Now
Sun Trial SetShop Now
Car Air FreshenersShop Now
The Ritual of SakuraShop Now
The Ritual of YozakuraDiscover Now
Special OfferShop Now
The Ritual of SakuraShop Now
The Ritual of YozakuraShop Now
Body OilsShop Now
Body LotionsShop Now
New: Car Air FreshenersShop Now
The Ritual of SakuraShop Now
The Perfume GenieShop Now
Laundry CareShop Now
Eau de ParfumShop Now
SuncareShop Now
Make-upShop Now
Face CreamsShop Now
Are You Sabotaging Your Joy?Find Out
A Skin Routine for Your BodyTry it
The Secret to Living LongerFind Out
Delicious Yuzu Panna CottaMake it
The Ritual of Sakura Gift Set LShop Now
Value PacksShop Now
Classic Home SetsShop Now
Sun Trial SetShop Now
Car Air FreshenersShop Now
The Ritual of SakuraShop Now
The Ritual of YozakuraDiscover Now
Special OfferShop Now
The Ritual of SakuraShop Now
The Ritual of YozakuraShop Now
Body OilsShop Now
Body LotionsShop Now
New: Car Air FreshenersShop Now
The Ritual of SakuraShop Now
The Perfume GenieShop Now
Laundry CareShop Now
Eau de ParfumShop Now
SuncareShop Now
Make-upShop Now
Face CreamsShop Now
Are You Sabotaging Your Joy?Find Out
A Skin Routine for Your BodyTry it
The Secret to Living LongerFind Out
Delicious Yuzu Panna CottaMake it

Best in Class

Award Winning Products

Beauty Awards Cosmopolitan 2023

Elle Beauty
Awards 2023

The Sunday Times Style Beauty Awards 2023

Vogue Beauty Awards 2023

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The best way to find your favourite collection is to test them all out. Find your nearest store and let our staff guide you through all our different fragrances.

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About Rituals

Find Happiness in the Smallest of Things

  • Responsible ingredients
    OUR FORMULASResponsible Ingredients

    High quality products that have been carefully formulated with trusted lab-made and natural-origin ingredients.

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  • Certified B Corp™
    Purpose-drivenProud to be B Corp™

    Rituals is Certified B Corp™ - meaning we are a company that uses business as a force for good. 

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  • Tiny Miracles
    TINY MIRACLESSmall Acts, for Big Change

    Rituals proudly supports Tiny Miracles, a foundation providing life-changing income for communities in Mumbai, India.

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