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Ethical men's clothing, selected with style

Designed to please

Our favourite styles, by our favourite designers.

Ethical production

See the materials and makers behind every style.

Slow style

Wear quality, not fads.

Look behind what you buy icon

There's a story behind everything we buy. Who made it? Where did the materials come from? This story is normally hidden from our view. But that's where our marketplace is radically different. Our aim is to empower you to take a stand for the things that matter to you.

Wear a better story:

Crafted collections of organic and ethically made men's clothing.

Pioneering designers on our marketplace:

Browsing the products is more like an edifying ramble around Wikepedia than a furtive wallet scramble on ASOS.

Time Out Magazine

The home of e-commerce with a heart.

The Guardian

Build out your wardrobe whilst doing a good deed at the same time.

GQ

Your go-to shop for ethical menswear.

Good On You

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