Ever since I was little I've been creating, I would make handmade gifts for friends and family. I would get an idea or see something interesting and try to make it. I've always had more ideas than time to pursue them, I am passionate about creating, I am passionate about design. I went to university for Graphic Design at Shenkar in Israel to make a career out of what I love. I have worked in both Tel- Aviv and Toronto in numerous positions from upbeat advertising agencies to corporate office environments, designing everything from printed brochures to complex websites to mobile apps. I felt a desire to go back to crafting things by hand, something where I could decide the creative language and the direction my finished product would take. Using what I learnt as a graphic designer but softening it and adding those hand touches that make a handmade item so unique.

I am very traditional by nature and find family values to be one of my highest priorities. My father became sick and it made me think a lot about my childhood, how my brothers and I grew up and all of the traditions that we followed yearly. Now, I have my own children I see how important it is that they speak Hebrew, they understand their culture, heritage, holidays and what they are about. Every holiday and tradition has its own special elements; the songs, the food, the family, the togetherness. Whether you are an Ashkenazi Jew or Spharadic, reform or conservative, practicing or non, I feel strongly that being Jewish ties us together.

When I first came up with the concept of my shop I had an idea that I could take all of these thoughts and tie them together using my skills as a designer and create Jewish items. This idea has developed and evolved into a collection of customs and traditions which I am slowly taking and exploring and creating contemporary Judaica. As much as I want to encourage tradition, I also understand that people want beautiful things in their home, I hope that my shop will inspire you and give you a new view of what Judaica can be in your home. Welcome to North Hill Judaic for Contemporary Jewish Living.