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Shop nowWhen Women Lead
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Learn moreThis groundbreaking, deeply reported work from CNBC’s Julia Boorstin reveals the key characteristics that help top female leaders thrive as they innovate, grow businesses, and navigate crises —“a must-read for all leaders as they consider the future of work” (Eve Rodsky, New York Times bestselling author of Fair Play and Find Your Unicorn Space)
Julia Boorstin was thirteen when her mother told her that, by the time she grew up, women could be just as powerful as men, “captains of industry, running the biggest companies!” A decade later, working at a top business publication and seeing the dearth of women in positions of leadership, Boorstin assumed her mom had been wrong. But over the following two decades as a TV reporter and creator of CNBC’s Disruptor 50 franchise, interviewing, and studying thousands of executives, she realized that a gender-equity utopia shouldn’t be a pipe dream. Yes, women faced massive social and institutional headwinds, and struggled with double standards and what psychologists call “pattern matching.” Yet those who thrived, Boorstin found, shared key commonalities that made them uniquely equipped to lead, grow businesses, and navigate crises. They were highly adaptive to change, deeply empathetic in their management style, and much more likely to integrate diverse points of view into their business strategies, filling voids that their male counterparts had overlooked for generations. By utilizing those strengths, they had invented new business models, disrupted industries, and made massive profits along the way.
Here, in When Women Lead, Boorstin brings together the stories of over sixty of those female CEOs and leaders, and provides “critical insights into how women-founded companies begin, operate, and prosper” (Kirkus Reviews, starred review). Her combination of narrative and research reveals how once-underestimated characteristics, from vulnerability and gratitude to divergent thinking, can be vital superpowers—and that anyone can work these approaches to their advantage. Featuring new interviews with Katrina Lake, Gwyneth Paltrow, Jenn Hyman, Whitney Wolfe Herd, Lena Waithe, Shivani Siroya, Julia Collins, and more, Boorstein’s revelatory book “lays out a new, inclusive vision for leadership and our world at large that we all will benefit from” (Arianna Huffington, Founder & CEO, Thrive).
Julia Boorstin is CNBC’s Senior Media & Tech correspondent based at the network’s Los Angeles bureau, where she reports and conducts CEO interviews across CNBC programming, and plays a key role on CNBC’s bicoastal tech-focused program TechCheck, delivering reporting, analysis, and interviews around streaming, social, and the convergence of media and technology. In 2013, she created and launched the CNBC Disruptor 50, an annual list she oversees, highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, “Stay Tuned...The Future of TV” and helped launch CNBC’s “Closing the Gap” initiative, covering the people and companies closing gender gaps, and leads CNBC’s coverage of studies on this topic. Before joining CNBC, Boorstin was a writer and reporter at Fortune magazine, as well as a contributor to “Street Life,” a live market wrap-up segment on CNN Headline News. She graduated with honors from Princeton University with a BA in history. She was also an editor of The Daily Princetonian. She lives in Los Angeles with her husband, her two sons, and their two cats.
Julia Boorstin is CNBC’s Senior Media & Tech correspondent based at the network’s Los Angeles bureau, where she reports and conducts CEO interviews across CNBC programming, and plays a key role on CNBC’s bicoastal tech-focused program TechCheck, delivering reporting, analysis, and interviews around streaming, social, and the convergence of media and technology. In 2013, she created and launched the CNBC Disruptor 50, an annual list she oversees, highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, “Stay Tuned...The Future of TV” and helped launch CNBC’s “Closing the Gap” initiative, covering the people and companies closing gender gaps, and leads CNBC’s coverage of studies on this topic. Before joining CNBC, Boorstin was a writer and reporter at Fortune magazine, as well as a contributor to “Street Life,” a live market wrap-up segment on CNN Headline News. She graduated with honors from Princeton University with a BA in history. She was also an editor of The Daily Princetonian. She lives in Los Angeles with her husband, her two sons, and their two cats.