Chideno is wholly owned and operated by Inter Counsel Commercial Ltd | A Proudly Canadian, Vancouver based company.

Our core competency is commercial activities and we want to pass the savings on to you. We believe by mastering commercial and supply chain management techniques, we can offer high customer service in selling one stop tea and coffee lifestyles. We source and sell products proudly branded by ourselves or from premium suppliers believing in each and every one of them.

Our team is constantly following market trends, efficiently importing with highest standards in product quality management and after sales to ensure we stay true to our mandate and sell what we believe in.

Intention | Knowledge Spillover | Chideno Transparency
The intention of our articles and news which will be published from time to time on our website is two fold. Our team believes in the effects of knowledge spillovers and benefits it can have for industries and individuals, and for the sake of transparency it helps us connect with you which will help pass on better products, at the right time, at the right place and at the right price to you.

The world is about relationships, and that relationship developed with you is critical to our sustainability. If you know more about our team's thoughts and aspirations and day to day, you'll know who you're buying from and who was behind every click you made and every product you received.

Lets not beat around the bush, we're not manufacturers, so you won't relate with a mom and pop store, but real people are behind every facet of our organization and they want to share their thoughts (in the middle of all this marketing material) to connect with you. Think of them as your brothers or sisters or cousins :) you can relate too, because we're not a mom and pop operation but an importer and distributor, this is why we can pass on savings and offer a great variety.

By individual, we don't mean colleagues at the company or our partners, but you as well. You are the most integral part of our success, the customer. Prior to our soft launch, the team sat down to think of a communications strategy , and apart from the boring brand introductions and lifestyle descriptions (which are necessary and you will see in the future) we also decided to publish contributions from staff and friends on all the facets of our business starting from that very first coffee bean, or that component, all the way to your premium coffee and and that coffee maker you love so much! In short, the company will put out blog posts about a range of topics which you can read while browsing our great catalogue. We're glad to share this with you, and hope you will contribute through reviews and discourse.

What We're All About
Introductions first! Chideno is the online brand platform of Inter Counsel Commercial Ltd , a Canadian corporation with competency in international trade from manufacturing to store.

Our roots are heavily founded in imports and distribution of coffee (beans, ground, capsule) as well as tea and related accessories but we came to the realization that product mastery is not enough.

We have a fantastic client base, which has other requirements too and the mastery to exploit shouldn't be wasted on a single product, but on international trade systems and quality control. We know that was a mouthful but we'd like to break it down. From the onset we developed great strategic partnerships with suppliers of coffee, coffee makers (classic and third wave coffee makers) and the like.

Upon developing those partnerships we identified our market which we wished to cater to (enter you, a fantastic customer) and began importing small trial shipments to test out our branding, logistics efficiency and quality.

In time, as any other business built on solid foundations and system learning (no, not machine learning) we went through the classic swing cycles of growth and stability. It was at this point, that we realized we can offer the same framework for strategic partnership building, financial management, branding and quality control across different product platforms.

Without getting into the nitty gritty, we applied our experience, our frameworks for supply chain management and CRM and brainstormed ideas about products we could get excited about.

We put all these (what we call a wicked problem) into a multi criteria decision analysis model, to choose an optimal product portfolio based on our constraints (our budget) and chideno.ca was born. Listen, we're just starting out this business we call selling coffee and tea lifestyles through our Canadian online stores and everyone here agrees we want to be transparent as possible with our customers regarding our business model. It all gets down to service level in logistics term. You expect , timely service, quality product and good prices. In an ideal world, this could apply across all products, but one can master one at a time.

Jason H Safinia
Managing Director