In the latest campaign, Alexa Chung pairs this Ghillie bucket hat with one of Barbour's signature jackets as she strolls along the rugged North-East coastline - a fitting backdrop for the heritage label. This style is made from hard-wearing waxed-cotton detailed with a logo plaque and tartan ties to secure it below the chin on blustery days.

• Barbour by ALEXACHUNG Ghillie bucket hat
• Khaki waxed-cotton
• 100% waxed cotton
• Designer plaque
• Spot clean