This Privacy Policy describes how and when we [Alchemy Engraving] will collect, use, and share information when you purchase an item from us, contact us, or otherwise use our services through this site or through related sites and services.
This Privacy Policy does not apply to the practices of third parties that we do not own or control, including any third party services you access through this site. Please refer to the relevant third party's Privacy Policies to learn more about the specifics of their practice.
Information We Collect - to fulfil your order, you must provide us with certain information (which you may have authorised a third party to provide to us), such as your name, email address, postal address, and the details of the product that you’re ordering. We do not store your payment information as this is processed by a third party which you authorise to act on your behalf. You may also choose to provide us with additional personal information (for a custom or personalised order, for example), if you contact us directly.
We rely on a number of legal bases to collect, use, and share your information, including:
• as needed to provide our services, such as when we use your information to fulfil your orders, to provide customer support or deal with any issues relating to your order;
• when you have provided your affirmative consent, which you may revoke at any time, such as by signing up for a mailing list;
• if necessary to comply with a legal obligation or court order or in connection with a legal claim, such as retaining information about your purchases if required by tax law; and
• as necessary for the purpose of our legitimate business interests, if those legitimate business interests are not overridden by your rights or interests, such as
1. providing and improving our services - we use your information to provide the services you requested and in our legitimate interest to improve our services; and,
2. Compliance with the Seller Policies and Terms of Use - we use your information as necessary to comply with our obligations under the relevant Seller Policy and Terms of Use.
Information about our customers is important to our business. we share your personal information for very limited reasons and in limited circumstances, as follows:
• Service providers - we share limited information with certain trusted third parties as necessary to provide our services to you, and to comply with our obligations under both the relevant Seller Policy and Terms of Use. We engage such parties to perform functions and provide services to our shop, such as delivery and fulfilment services. We will share your personal information with these third parties, but only to the extent necessary to perform these services. These third parties are covered by their own robust privacy policies and may not legally disclose your information except in line with those policies.
• Business transfers - if we sell or merge our business, we may disclose your information as part of that transaction, only to the extent permitted by law.
• Compliance with laws - we may collect, use, retain, and share your information if we have a good faith belief that it is reasonably necessary to:
a) respond to legal process or to government requests;
b) enforce our agreements, terms and policies;
c) prevent, investigate, and address fraud and other illegal activity, security, or technical issues; or
d) protect the rights, property, and safety of our customers, or others.
Data Retention - we retain your personal information only for as long as is necessary to provide you with our services and as described in our Privacy Policy. However, we may also be required to retain this information to comply with our legal and regulatory obligations, to resolve disputes, and to enforce our agreements. We generally keep your data for the following time period: 1460 days (Four Calendar Years).
We may store and process your information through third-party hosting services in the US and other jurisdictions. As a result, we may transfer your personal information to a jurisdiction with different data protection and government surveillance laws than your jurisdiction. If we are deemed to transfer information about you outside of the EU, we rely on Privacy Shield as the legal basis for the transfer. The EU-US Privacy Shield aims to enable the compliant transfer of personal data from data controllers in the EU to data controllers (or processors) in the US. The services we use are protected by Privacy Shield.
If you reside in certain territories, including the EU, you have a number of rights in relation to your personal information. While some of these rights apply generally, certain rights apply only in certain limited cases. we describe these rights below:
• Access. You may have the right to access and receive a copy of the personal information we hold about you by contacting us using the contact information below.
• Change, restrict, delete. You may also have rights to change, restrict our use of, or delete your personal information. Absent exceptional circumstances (such as where we are required to store data for legal reasons) we will generally delete your personal information upon request.
• Object. You can object to
i. our processing of some of your information based on our legitimate interests and
ii. receiving marketing messages from us after providing your express consent to receive them. In such cases, we will delete your personal information unless we have compelling and legitimate grounds to continue using that information or if it is needed for legal reasons.
We will not send you unsolicited messages unless these relate explicitly to fulfilment of your existing order. We will never contact you for marketing purposes without your express consent.
• Complain. If you reside in the EU and wish to raise a concern about our use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local data protection authority.
How to Contact Us - For purposes of EU data protection law, we [Alchemy Engraving] have appointed Alan Kenny as the Data Controller of your personal information.
If you have any questions or concerns, you may contact the Data Controller at enquiries@alchemyengraving.com.
Alternately, you may write to:
Alan Kenny, Data Controller, Alchemy Engraving Limited, The Workshops, Gwernllwyn Fawr Farm, Bettws, Bridgend, CF32 8UL, United Kingdom.
