It all started with the idea of building a brand that could break free from the mainstream fashion paradigm of More. We call it “eco-simplicity” because we’re striving to bridge the gap between sustainable design and over-consumption. Instead of promoting a never-ending cycle of new trends that women don’t need, and barely wear, we’re on a quest to return to a simpler approach to getting dressed. We don’t phase in and phase out seasonal styles, and we’re not interested in next season’s “must have” pieces. We instead focus on the “one” of everything that a woman needs, and actually wears on a daily basis. From the one t-shirt, to the one skirt, to the one pair of leggings. We make care-free organic basics that work together as a system, designed to be mixed, matched, and layered so that you can do more, with Less. No patterns. No prints. No fuss. No hassle. Just everyday essentials that embody an unmistakably earthy, and well, bohemian vibe. Made with love in the U.S.A., from the most sustainable fibers and dyes on the planet. Always available, season after season.

Born in the true spirit of DIY garage tinkering, we first set up shop with nothing more than an old dye tub, a trusty sewing machine, and my four wild kiddos secretly running the whole show. Rooted proudly outside of the fashion industry, we consider ourselves simple revolutionaries, dedicated to crafting ethical fashion for the legions of “back to basics” devotees across the planet who are committed to reclaiming simplicity in their lives, and in their closets. Counter-culture at our core, we stand against the status quo lifestyle of More. We are steadfast in our belief that we can change maybe not the whole world, but at least our own course in it. Let’s face it, there’s nothing normal about what has become the norm. “Simple” should not be a revolutionary concept… But as long as it is, we’ll be standing by in resistance, crusading our simple revolution, to be more with Less.