Sony
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Sony is well-known for its innovation in the photographic world, developing many "Japan's first" and "world's first" products. Whatever your video or photographic need, Sony has a camera and lens for everyone. From professional filmmakers, videographers, wildlife photographers to online creators and photography enthusiasts.

Founded in 1946 by Masaru Ibuka and Akio Morita, Sony started its life as Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation). In 1958 Tokyo Tsushin Kogyo K.K. became the now worldwide known Sony Corporation. In 1982 Sony released its first 1/2-inch "Betacam" integrated camera/VTR designed for professional broadcasting, followed by the 8mm camcorder, the CCD-V8, launched in 1985. The now well-known digital single-lens camera α launched in 2006, followed by the introduction of Sony's popular mirrorless cameras.

Sony New Launches

Sony New Launches - Audio

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Sony A7C | Tiny full-frame mirrorless! | First Impressions Test

Sony A7C | Tiny full-frame mirrorless! | First Impressions Test

Amy takes out Sony's new A7C to Bushy Park in Teddington. There, she has a very compact amount of time to see what this new full frame mirrorless camera can do! The A7C is Sony's latest compact Full Frame mirrorless system, donning the FE mount for compatibility with the entire E Mount range of full-frame lenses. For video, it is also capable of 4K UHD up to 30fps as well as FHD up to 120fps.

Sony A7S III Vs Sony A7S II | Should you upgrade?

Sony A7S III Vs Sony A7S II | Should you upgrade?

George is a big fan of the Sony A7S II, and has been using it for many years. So, naturally he was excited to try out the Sony A7S III, and even more excited once he saw the spec list. George tested out a range of new features, and set up some side-by-side comparisons with the new and old body, to find out exactly how much they've upgraded the A7S III over it's predecessor.

Sony Cameras & Video

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Sony | 15 Lenses, 15 Shots

Sony | 15 Lenses, 15 Shots

Sony's Technical Marketing Manager Mark Baber takes on Wex's 15 in 30 challenge. Mark will have 30 minutes to take 15 shots with 15 different lenses.

New Sony 14mm f/1.8 GM lens | First Look

New Sony 14mm f/1.8 GM lens | First Look

Today, Sony announces the FE 14mm f/1.8 G Master lens! Landscape and night sky photographers are going to be pretty excited about this one and we don't blame them! Amy has all the details in this video, her first look.

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Sony Accessories